{"id":2934,"date":"2020-01-25T13:48:06","date_gmt":"2020-01-25T13:48:06","guid":{"rendered":"https:\/\/www.webmatriks.com\/?p=2934"},"modified":"2020-01-25T13:48:06","modified_gmt":"2020-01-25T13:48:06","slug":"what-channels-make-up-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/","title":{"rendered":"What Channels Make Up Digital Marketing?"},"content":{"rendered":"<p>The print media is not dead yet, and it seems to have a good amount of life left in the tank. However, almost all of the marketing that happens in today\u2019s day and age is digital. The advent of social media has changed the industry in irreversible ways. The rise of video-based content and increased focus on branding has paved the way for new-age marketing ideologies to emerge. Artist-centric platforms like Instagram, Pinterest, and even YouTube have contributed to a more inclusive marketing world that gave the audience its due.<\/p>\n<p>Who calls the shots now?<br \/>\nInfluence has undergone a paradigm shift or a redistribution of sorts. The audience chooses its influencers now, and brands have no choice but to cater to these so-called spokespersons of the public. Such a climate has fostered the evolution\/segregation of <a href=\"https:\/\/www.webmatriks.com\/digital-marketing-services\/\">digital marketing<\/a> into several channels. It\u2019s no longer just about setting up an affiliate marketing campaign. It\u2019s no longer just about getting Instagram famous. Success on one platform doesn\u2019t guarantee anything anymore. The advertiser\u2019s true challenge today is curating a campaign that does well on not one, but many of the marketing channels out there. But, what does the word channel mean here anyway?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#The_top_digital_marketing_channels_out_there\" >The top digital marketing channels out there:<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#Email_Marketing\" >Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#Search_Engine_Optimization\" >Search Engine Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#Pay-Per-Click_Advertising\" >Pay-Per-Click Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/#Content_Marketing\" >Content Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_top_digital_marketing_channels_out_there\"><\/span>The top digital marketing channels out there:<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>&nbsp;&nbsp;&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span>Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing is a versatile channel that not only serves advertising needs but also facilitates lead generation. Even though there\u2019s a risk of going directly into the spam folder, a powerful <a href=\"https:\/\/www.webmatriks.com\/email-marketing\/\">e-mail marketing<\/a> campaign runs the benefit of reaching out to the audience on a personal level. At the end of the day, effective e-mail marketing only leads to higher brand visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span>Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media is the place where almost 3.5 billion people engage with each other daily. There\u2019s not even a single minute of silence on these platforms. Everybody has a voice, and all voices get heard. Some even get echoed and find their way to the ears of the masses. This sweet spot is where all <a href=\"https:\/\/www.webmatriks.com\/social-media-optimization\/\">social media marketing<\/a> happens. In 2018, companies spent $74 billion on social media advertising. Don\u2019t think of this statistic as just some random number out there. Entire R&amp;D departments zeroed in on the opportunity that social media provides, and declared it worthy of the capital investment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization\"><\/span>Search Engine Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine a scenario in which you plan on buying a shower curtain. Let\u2019s also assume that you\u2019re an avid online shopper. What\u2019s more likely?<\/p>\n<p>a) You google shower curtains and buy the product advertised on the 11th page of your search.<br \/>\nb) You open the product that you first set your eyes on (located in the top area of the first page of your search), and buy the product right away.<\/p>\n<p>If option (a) runs true for you, you belong to a very small minority. But most people will go for option (b), and that\u2019s exactly what makes <a href=\"https:\/\/www.webmatriks.com\/search-engine-optimization\/\">SEO<\/a> so powerful. It increases the visibility of your business on the internet. It doesn\u2019t take a rocket scientist to deduce that increased visibility equals increased growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pay-Per-Click_Advertising\"><\/span>Pay-Per-Click Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike the channels mentioned-above, pay-per-click advertising cannot be executed without an initial investment. In most cases, the extent to which your amp up your investment determines the success of your campaign. However, the flip side is that you exercise a very tangible amount of control on your target audience. If you play your cards right and choose the right keywords to target, <a href=\"https:\/\/www.webmatriks.com\/google-advertising\/\">PPC advertising<\/a> can fetch your huge returns in a short burst of time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This digital marketing channel is perhaps the backbone of every other online advertising method. Content was, is, and will be king. Content marketing costs way less than traditional marketing. In concrete terms, <a href=\"https:\/\/www.webmatriks.com\/content-writing-services\/\">Content marketing<\/a> is 62% cheaper than its traditional counterpart. It doesn\u2019t matter which platform you choose to target. As long as you keep pushing out informative and non-plagiarized content that adds value to the lives of your target audience, you will see returns. Mix up text-based content with visual mediums, and keep things original.<\/p>\n<p>The list of digital marketing channels doesn\u2019t end here. But, if you nail your strategy for the 5 channels listed here, you\u2019ll be surprised by the results you see!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The print media is not dead yet, and it seems to have a good amount of life left in the tank. However, almost all of the marketing that happens in today\u2019s day and age is digital. The advent of social media has changed the industry in irreversible ways. The rise of video-based content and increased&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[44,105,106,107,32],"class_list":["post-2934","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization","tag-content-marketing-services","tag-digital-marketing-india","tag-search-engine-optimization","tag-social-media-optimizatio","tag-webmatriks-technology-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Channels Make Up Digital Marketing? - WebMatriks Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmatriks.com\/blog\/what-channels-make-up-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Channels Make Up Digital Marketing? - WebMatriks Technologies\" \/>\n<meta property=\"og:description\" content=\"The print media is not dead yet, and it seems to have a good amount of life left in the tank. 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