{"id":3894,"date":"2025-08-26T08:07:50","date_gmt":"2025-08-26T08:07:50","guid":{"rendered":"https:\/\/www.webmatriks.com\/blog\/?p=3894"},"modified":"2025-08-26T09:02:08","modified_gmt":"2025-08-26T09:02:08","slug":"how-much-companies-lose-by-ignoring-local-seo","status":"publish","type":"post","link":"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/","title":{"rendered":"How Much Companies Lose by Ignoring Local SEO?"},"content":{"rendered":"<p>You may have heard a lot about local SEO and how important it is. But regardless of the intensity of awareness, local SEO is yet to achieve its due importance. It is largely ignored and often not integrated into a full-fledged SEO campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#The_stats\" >The stats:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Speculating_losses_with_an_example\" >Speculating losses with an example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#The_best_time_for_local_SEO_is_now\" >The best time for local SEO is now!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Google_Trends_India_Searches_for_%E2%80%9CNear_Me%E2%80%9D_from_2004-present\" >Google Trends India. Searches for \u201cNear Me\u201d from 2004-present<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Why_are_many_businesses_still_hesitant_about_local_SEO\" >Why are many businesses still hesitant about local SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Webmatriks_ranking_1_for_locational_keyword_%E2%80%98seo_services_faridabad\" >Webmatriks ranking #1 for locational keyword \u2018seo services faridabad\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Local_SEO_portfolio\" >Local SEO portfolio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#Contact_us_now_for_a_free_quote\" >Contact us now for a free quote<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_stats\"><\/span>The stats:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We have gathered a few statistics to show how grim the situation is.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u25cf On average, a company with a $100,000 marketing budget spends a paltry $500\u2013$1,250\/month on local SEO. &#8211; <a rel=\"nofollow\" href=\"https:\/\/www.webfx.com\/local-seo\/pricing\/\">Source<\/a><br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u25cf 56% of local businesses are yet to claim their Google Business Profile. &#8211; <a rel=\"nofollow\" href=\"https:\/\/www.google.com\/search?q=56%25+of+local+businesses+are+yet+to+claim+their+Google+Business+Profile.&#038;rlz=1C5CHFA_enIN1036IN1036&#038;oq=56%25+of+local+businesses+are+yet+to+claim+their+Google+Business+Profile.&#038;gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRiPAjIHCAIQIRiPAjIHCAMQIRiPAtIBBzU5N2owajeoAgCwAgA&#038;sourceid=chrome&#038;ie=UTF-8\">Search<\/a><br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u25cf 58% of companies don\u2019t optimize for local search results and just 30% have an actionable plan for this &#8211; <a rel=\"nofollow\"href=\"https:\/\/www.semrush.com\/blog\/local-seo-statistics\/\">Source<\/a><br \/>\n&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u25cf 23% of people come across fake business listings online at least once a month. Interestingly, 62% would avoid a business if they found inaccurate information about it online &#8211; <a rel=\"nofollow\" href=\"https:\/\/www.brightlocal.com\/research\/local-business-discovery-trust-report\/\">Source<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Speculating_losses_with_an_example\"><\/span>Speculating losses with an example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get this even better and understand the lost opportunities in an assumptive number, let\u2019s take an example &#8211; Imagine a small bakery in Faridabad. It bakes mouth-watering pastries and has loyal regular customers. The shop owner does not know about <a href=\"\/blog\/different-aspects-of-local-seo\/\">local SEO<\/a> or ignores it altogether thinking it&#8217;s an added expense. But in the shop&#8217;s neighborhood, nearly 150 people search for <strong>&#8220;bakery shop near me&#8221;<\/strong> almost every month. By doing proper local SEO, it could easily capture 15-20% of those searches meaning 25-30 new customers monthly.<\/p>\n<p>Now, if a customer spends an average of \u20b9150 per visit and returns to the shop at least twice a month, then:<br \/>\n25 new customers \u00d7 \u20b9150 \u00d7 2 visits \u00d7 12 months = \u20b990,000 annually<\/p>\n<p>But that\u2019s not enough. Those 25 monthly customers will after all bring their own friends, order custom cakes on special occasions, and are likely to place bulk orders during festivals like Diwali and Holi.<\/p>\n<p>So, on average, the bakery may actually be missing out on approx \u20b91.2-1.5 lakhs yearly.<br \/>\nAnd this loss could have been avoided by something as simple as setting up Google My Business. Given that it is free to use and quick to set up, there\u2019s no reason for a business to not use it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_best_time_for_local_SEO_is_now\"><\/span>The best time for local SEO is now!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/business.google.com\/in\/think\/\">Think with Google<\/a> reports that searches for local places with <strong>&#8220;near me&#8221;<\/strong> have grown 150% faster than those without it over the past two years. Even more telling, global searches for <strong>&#8220;open now near me&#8221;<\/strong> increased by over 400% since last year.<\/p>\n<p>In India, on an average, about 85.5 percent of households have at least one smartphone. <a rel=\"nofollow\" href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2132330\">Source<\/a>. And because most \u2018near me\u2019 and local searches are done using hand-held devices, you can very well understand what all opportunities are available in the results from <a href=\"\/local-search-optimization.html\">local SEO<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/near-me-search-google.jpg\" alt=\"Google Trends India. Searches for \u201cNear Me\u201d from 2004-present\" width=\"100%\" height=\"605\" class=\"alignnone size-full wp-image-3895\" srcset=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/near-me-search-google.jpg 1035w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/near-me-search-google-300x175.jpg 300w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/near-me-search-google-1024x599.jpg 1024w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/near-me-search-google-768x449.jpg 768w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Google_Trends_India_Searches_for_%E2%80%9CNear_Me%E2%80%9D_from_2004-present\"><\/span>Google Trends India. Searches for \u201cNear Me\u201d from 2004-present<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_many_businesses_still_hesitant_about_local_SEO\"><\/span>Why are many businesses still hesitant about local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the promising opportunities local SEO offers, why are many businesses still hesitant about it? Our study from past interactions with businesses reveals interesting insights.<\/p>\n<p>We often hear wide-ranging opinions, from &#8220;we have limited budgets,&#8221; to &#8220;we are doing well, and our products are so good word of mouth does the job,&#8221;<\/p>\n<p>While these are perfectly legitimate concerns and valid opinions, if your business needs to scale, you need more visibility and best of all be everywhere your audience might be searching for you.<\/p>\n<p>As far as the budget is concerned, it is one of the most cost effective ways to get qualified leads when compared to large ad spends.<\/p>\n<p>If your business is dependent on word of mouth marketing, local SEO ensures that your happy customers\u2019 reviews and recommendations are visible to new prospects online.<\/p>\n<p>Another valid concern we hear is how would they find a consultant to get local SEO done in the right way. This concern often stems from past bad experience with a service provider or not leveraging <a href=\"\/search-engine-optimization.html\">SEO services<\/a> ever.<\/p>\n<p>But this can be addressed simply by researching agencies or consultants who specialize specifically in local SEO.<br \/>\nCheck their own local search visibility. If they rank locally for terms their customers are searching, they can rank you as well.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/seo-services-faridabad.jpg\" alt=\"Webmatriks ranking #1 for locational keyword \u2018seo services faridabad\u2019\" width=\"100%\" height=\"315\" class=\"alignnone size-full wp-image-3896\" srcset=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/seo-services-faridabad.jpg 1043w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/seo-services-faridabad-300x91.jpg 300w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/seo-services-faridabad-1024x309.jpg 1024w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/seo-services-faridabad-768x232.jpg 768w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Webmatriks_ranking_1_for_locational_keyword_%E2%80%98seo_services_faridabad\"><\/span>Webmatriks ranking #1 for locational keyword \u2018seo services faridabad\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Look for their case studies. An agency that has a track record of performing consistently well for their local clients is a sign they may be a good choice.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/webmatriks-seo-company-faridabad.jpg\" alt=\"webmatriks Seo company faridabad Local SEO portfolio\" width=\"100%\" height=\"598\" class=\"alignnone size-full wp-image-3897\" srcset=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/webmatriks-seo-company-faridabad.jpg 1031w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/webmatriks-seo-company-faridabad-300x174.jpg 300w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/webmatriks-seo-company-faridabad-1024x594.jpg 1024w, https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/webmatriks-seo-company-faridabad-768x445.jpg 768w\" sizes=\"(max-width: 1031px) 100vw, 1031px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Local_SEO_portfolio\"><\/span><a href=\"\/portfolio.html\">Local SEO portfolio<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask for references from existing clients. Most local SEO service providers offer free audits to understand your present condition and what all you need to do to get more local customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contact_us_now_for_a_free_quote\"><\/span>Contact us now for a free quote<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To conclude, local SEO offers endless opportunities and if you are not leveraging it, you are missing out on possibilities for more money everyday. If you have not yet realized its potential, give it a try!<\/p>\n<p>At <a href=\"\/\">Webmatriks<\/a>, our <a href=\"\/local-search-optimization.html\">local SEO services<\/a> are geared towards helping you not just target nearby customers in the best way possible, but also to retain their interest in your business. If you want to attract customers who are already searching for businesses like yours, <a href=\"\/contact-us.html\">let\u2019s talk now<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard a lot about local SEO and how important it is. But regardless of the intensity of awareness, local SEO is yet to achieve its due importance. It is largely ignored and often not integrated into a full-fledged SEO campaign. The stats: We have gathered a few statistics to show how grim&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":3898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Companies Lose by Ignoring Local SEO? - WebMatriks&#039;s Official Blog - News, Insights, Updates and Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Companies Lose by Ignoring Local SEO? - WebMatriks&#039;s Official Blog - News, Insights, Updates and Tips\" \/>\n<meta property=\"og:description\" content=\"You may have heard a lot about local SEO and how important it is. But regardless of the intensity of awareness, local SEO is yet to achieve its due importance. It is largely ignored and often not integrated into a full-fledged SEO campaign. The stats: We have gathered a few statistics to show how grim&hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"WebMatriks&#039;s Official Blog - News, Insights, Updates and Tips\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T08:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T09:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/How-Much-Companies-Lose-by-Ignoring-Local-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robijyoti Bhattacharjee\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robijyoti Bhattacharjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\"},\"author\":{\"name\":\"Robijyoti Bhattacharjee\",\"@id\":\"https:\/\/www.webmatriks.com\/blog\/#\/schema\/person\/94a7d8771df464e89ba159a2fc5a6821\"},\"headline\":\"How Much Companies Lose by Ignoring Local SEO?\",\"datePublished\":\"2025-08-26T08:07:50+00:00\",\"dateModified\":\"2025-08-26T09:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\"},\"wordCount\":858,\"publisher\":{\"@id\":\"https:\/\/www.webmatriks.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.webmatriks.com\/blog\/wp-content\/uploads\/2025\/08\/How-Much-Companies-Lose-by-Ignoring-Local-SEO.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\",\"url\":\"https:\/\/www.webmatriks.com\/blog\/how-much-companies-lose-by-ignoring-local-seo\/\",\"name\":\"How Much Companies Lose by Ignoring Local SEO? 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