<\/span><\/h2>\nFor a new campaign:<\/strong>
\n1. Click the “Create” button in your Google Ads account
\n2. Select “Search Campaign”
\n3. On the “AI Max” page, toggle to opt for AI Max settings
\n4. Choose which AI Max features you want to enable
\n5. Complete your campaign setup<\/p>\nFor an existing campaign:<\/strong>
\n1. Go to “Settings” in your Campaigns menu
\n2. Select the Search campaign you want to update
\n3. Click “AI Max” in the section menu
\n4. Toggle to opt in and select your needed features
\nYou can test AI Max on one campaign to measure the impact before using it for your entire account. <\/p>\n<\/span>Google AI Max vs PMax<\/span><\/h2>\nBoth of them use Google\u2019s AI but they are different tools. Performance Max is a campaign type, launched before AI Max and it lets Google automatically run your ads on its platforms – Search, YouTube, Display. Gmail, Discover and Maps. On the contrary, AI Max works within search campaigns and by using AI, it understands user intent, matches ads to relevant queries, enhances ad text and sends the right users to the right landing pages, all of it while giving advertisers better visibility and more control. If PMax maximises reach across Google ecosystem, AI Max seeks to make ads and searching them more smart and relevant. <\/p>\n
<\/span>When is AI Max right for you?<\/span><\/h2>\n\u25cf You need more focussed control and transparency
\n\u25cf You already have successful search campaigns that you need to enhance
\n\u25cf You want to maintain keyword targeting while adding AI capabilities
\n\u25cf You want to see exactly what’s working and why
\n\u25cf You need to report comprehensive performance data <\/p>\n
In simple words, if you want to reach more customers without managing hundreds of keywords manually, if you struggle to be in the know of the latest search trends and how people enter their queries, if you have limited time for optimization of your ad campaigns and want better results with more control, AI Max is good for you. <\/p>\n
<\/span>When you may not need it?<\/span><\/h2>\nWhile AI Max is built to give you more power and control to get more done, in certain situations, it may not be extremely important like if you run very specialized campaigns with highly specific keywords, when you have more time for manual optimization and if you operate in industries where exact keyword control is required legally. <\/p>\n
<\/span>Things to remember before using AIMax<\/span><\/h2>\nAI Max is set to Off by default. You can enable all the features available or pick the ones that you want.<\/p>\n
Make sure your website clearly details your businesses using language your audience uses. This is because AI Max analyses your website and its content to fetch ad variations. <\/p>\n