logo img
Lead Generation Pay Per Click
Advertising Cost Calculator Lead Generation

What is Google Analytics 4?

Step into the dynamic world of Google Analytics 4 (GA4), the cutting-edge web analytics service that empowers you to unlock valuable insights into your website and app traffic. With GA4, data-driven decisions become effortless as you enhance your marketing strategies and stay ahead of the competition. Launched in October 2020, GA4 represents a significant upgrade from its predecessor, Universal Analytics.

In a significant development, Google has discontinued the operation of Universal Analytics as of July 1, 2023, making GA4 the primary analytics solution moving forward. This transition highlights the critical importance of embracing GA4 to ensure uninterrupted access to advanced tracking and reporting capabilities.

At its core, GA4 aims to provide you with a comprehensive view of your customers' journey across diverse devices and platforms. By seamlessly integrating data from various touchpoints, GA4 equips you with a deeper understanding of your audience, enabling you to optimize marketing efforts and deliver exceptional user experiences.

In laymen terms it can be said that the main goal of GA4 is to help you understand how your customers interact with your website and app on different devices and platforms. By studying user behaviour, GA4 gives you valuable insights that can improve your marketing efforts and create better experiences for your users.

Come with us as we dive into the world of GA4 and discover its amazing features that will change the way you look at web analytics. Get ready for the future of making decisions based on data and start an exciting journey with GA4!

How has GA4 made Analysis Easier for its Users?

Google's latest update brings exciting changes to GA4's dashboard. They have added new tabs that make it much easier for users to find the information they need in their analytics. These tabs enhance the user experience by simplifying access to important data. Now, users can effortlessly explore different analytics and quickly find the specific insights they're looking for.

Some of the new tabs in GA4 are:

  • Explore (GA4): This tab allows you to create and customize your own reports using various techniques and templates, such as funnel analysis, path analysis, segment overlap, etc. You can also use the Insights feature to get automated suggestions and insights based on your data.
  • Advertising (GA4):This tab shows you how your Google Ads campaigns are performing across different channels and devices, such as YouTube, Search, Display, etc. You can also create and activate audiences based on your analytics data.
  • Business Objectives (GA4):This tab provides you with a tailored collection of reports based on the information you provide about your business when you first set up Google Analytics. When you set up your account and provide your business details, the tab replaces the Life cycle tab. For example, if you select "Drive online sales" during setup, then the Business objectives tab would include reports such as Ecommerce purchases, Promotions, User purchase journey, etc. The tab helps you find information that's relevant to your business goals.

Don’t miss our next update.

Search Blog

no results found image what is SEO ? image what is off-page seo? image what is on-page seo? image Googles Generative AI – A Helpful Feature For Local Business Owners image What Is a Canonical Tag..? image What are Twitter Cards? image What are DC Tags? image What are Open Graph Tags? image What are Sitelinks? image what is google analytics? image What is Featured Snippet? image What is Search Intent? image What is Google Search Console? image Complete List of Digital Marketing Abbreviations with Definition image Advanced SEO Interview Questions for eCommerce Websites image SEO Most Technical and Practical Interview Questions Ever Asked image What is Web Spam and Types of Web Spams that Google Consider image What is E-A-T? image What is E-E-A-T? image Cracking Open The Box: Demystifying The Components Of An Effective SEO Package image Unlocking Success: Navigating the World of SEO Services image Boosting Your Online Gaming Platform’s Success with iGaming SEO Services image Personalize Your Search With New Features After Hidden Gem Google Algo Update image What is SERP? A Digital Search Technology image Google Shutting Down Websites Made on Business Profile image What is Large Photo Summary Card? image What is twitter Player Card? image What is Twitter App Card? image What is Twitter summary Card? image What are Google Ads? image What is search Ads Campaign? image What is Google Display Ads? image What are Google Shopping Ads? image What is Google Discovery Ad? image What is PPC? image how does PPC works? image What is Google Analytics 4? image What is exploration Tab in google analytics 4 image What is Advertising Tab in google analytics 4 image What is Business Objectives Tab in google analytics 4 image How To/ Simple Steps Change Age Group (Demographics) in Google Ads Campaigns image How to Use ChatGPT Prompt Templates to Boost Your Content Creation image Metaverse Technology: The Future of The Internet image Metaverse Technology: The End of Humanity image What are 7P’s of Marketing? image what is Moz Brand Authority? image ascending the app store ranks image Optimizing Your App's Visibility image YouTube's 2023 Major Updates

Leave a Message

Recent Blogs

blog image

Google Shutting Down Websites Made on Business Profile

Google is constantly innovating and developing new features and services for its users.....

Continue Reading 19 january 2024
blog image

Metaverse Technology: The End of Humanity

There were three essentials of human life: food, clothing, and shelter, but with the developing world, now one more element has created its own space in the essentials list, i.e., the Internet. ....

Continue Reading 19 january 2024
blog image

Metaverse Technology: The Future of The Internet

Metaverse Technology—Ever heard of it? Yes? Hearing tech CEOs like Satya Nadela and Mark Zuckerberg talk about it ....

Continue Reading 12 january 2024
blog image

What is SERP? A Digital Search Technology

Have you ever gone on a search engine like Google and searched for anything? Of course, you did. In the past, ....

Continue Reading 8 january 2024
blog image

Personalize Your Search With New Features After Hidden Gem Google Algo Update

Google is on a mission to personalize your search results exclusively for you. The latest update from Google has ....

Continue Reading 17 november 2023
blog image

YouTube's 2023 Major Updates

Hey, YouTube fans! Have you heard the big news? YouTube has just announced a huge update that will make your video watching ....

Continue Reading 23 october 2023


world image



Speak with our PPC Experts Company

Give us a Ring, e-Mail, WhatsApp, or Skype.
20000+ Projects Handling
25+ Full Time Working Professionals
30+ serving Countries
99% Client Retention

Other services we Provide

Leave a Message